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Section head
John Donovan - Cisco
Opportunity Now Awards for Excellence 2011- Highly Commended - Champion Award
This case study profiles John Donovan of Cisco. As the worldwide leader in networking for the internet, Cisco’s vision is to change the way people work, live, play and learn.
John has a reputation as a top sales leader in the company and had been managing a diverse team for years when he was asked to take on inclusion and diversity as an Executive Sponsor, with a specific remit to address gender balance in the UK and Ireland.
Before John was asked to take on the Executive Sponsors position, he had not questioned why others did not do what he did naturally or why women didn’t progress in other parts of the organisation. John spent a few months listening to what people were telling him before deciding that he needed to lead more visibly and vocally.
John’s first step was to establish an Inclusion and Leadership Team. This team was led by volunteers and champions from the organisation.
Keynoting at roundtables, meetings and external events on inclusion being a business imperative and not an HR imperative, he told stories from the heart, talking about the mistakes he had made and what he had learnt.
From these meetings, a communications programme evolved that included videos and monthly updates. Cisco staff started to send personal emails to John, describing their experiences, these actions leading to regular 1:1s.
John actively drives open communication and reinforces Cisco’s commitment to staff bringing their ‘whole selves’ to work.
Realising that he played a crucial role as a leader in challenging some of the perceptions held by peers, John decided to do something radical. Wanting the UK and Ireland board to experience what he had experienced, John ran a workshop where female employees openly discussed what it was like to be a female in a majority male company and industry. Working with professionals, John set up a two hour session where executives sat in an outer ring and listened to females in the inner ring sharing their stories. Following this exercise, now known as ‘the goldfish bowl’ several initiatives have been put in place, including regular inclusion and diversity slots on the agenda. The top five include:
- Female talent reviews
- ‘Jump’ Training & Executive Shadowing for females
- Mandatory bias training' created for and completed by all Managers
- Recruitment targets for a percentage of CVs
- University and Network Academy partnerships for female mentoring
Recruitment policies have changed to ensure Cisco has a balance of CVs and that interview panels are mixed. The UK and Ireland board is held up as an example of inclusion with in the organisation, with an equal gender mix and also representation of race and generation.
- Female representation in management ranks has improved over the last 4 years from 18% in 2007 to 40% in 2011
- 86% of the Cisco workforce believe the senior leadership emphasises the value of a diverse workforce


