- Who we are
- Media Centre
- Opportunity Now Overview
- Race for Opportunity Overview
- ON The Campaign Aims of Opportunity Now
- RfO The Campaign Aims of Race for Opportunity
- Diversity Leadership Boards
- ON Leadership Board
- RfO Leadership Board
- Membership ON & RfO
- Members
- Impact Opportunity Now
- Impact Race for Opportunity
- FAQ on BITC Diversity Campaigns
- What we do
- Take action
- Take action
- research
- The Business Case for Diversity
- ON Balancing Boards
- ON Out of Office
- ON Fit for the Future
- ON Inclusive Leadership
- ON Leadership for Change
- ON What Holds Women Back ?
- ON Women's Networks: Making Good Connections
- RfO Aspiration and Frustration
- RfO BAME Women
- RfO Race in Higher Education
- RfO Race to Progress
- RfO Race to the Top
- Diversity Integration
- Line Managers and Diversity
- Resources
- Take action
- Take action
Section head
Asda
Supplier Diversity - 2008
“Supplier Development”
This case study demonstrates how ASDA achieved very significant sales growth of over 110% by identifying and working with ethnic minority suppliers to increase their ethnic food ranges and expand their ethnic minority supplier base. Innovatively, rather than simply buying out failing franchises, ASDA has helped small ethnic minority suppliers to expand and thrive to meet the needs of ASDA’s growing customer base. This has been achieved through investing in the businesses, imparting good business acumen and holding regular supplier meetings to discuss current and future opportunities.
- Impact
- ASDA has experienced incremental sales and profit across ethnic categories with 118% sales growth.
- Suppliers enjoy sales growth and have been able to invest in new warehouses, supply channels and recruit more staff.
- ASDA has seen increased customer satisfaction measured by ‘Ethnibus’ and listening groups, and has increased investment into Ethnic Trading initiatives
