BT

 "Openreach Apprenticeships"

BT has a proven track record in attracting and recruiting BAME candidates and at all levels of their organisation. Whilst general recruitment has been curbed this past year due to the economic situation, BT has continued its designated programmes for apprentices and graduates.

In collaboration and partnership with Fair Cities in Bradford BT worked on a trial to improve the perception of their Openreach apprenticeship scheme and to ideally increase the number of BAME apprentices. An open day was held to enable those who were interested to hear more about the apprenticeships and meet members of the team they would be joining. The day also involved advice and information on how to apply and what the recruitment process included. There were also some observed group activities for those wanting to apply to help sift candidates for the next stage. The project was supported by the regional development agency, Yorkshire Forward and Bradford Fair Cities and 10 potential vacancies were ring fenced.

Impact

• As a result of this trial, 7 joined the BT foundation apprenticeship in September 2008.
• 4 were from a BAME background (57%), well above usual levels with typical recruitment processes.