The Co - Operative

“The Attraction Factor”

This case study is about a programme designed to promote to employers the need to increase the diversity of their talent pool, focusing on cultural and diversity awareness to increase the knowledge of, and raise cultural awareness of, the barriers that exist for BME candidates entering the workforce. 

The programme was delivered using peer-to-peer training with other employers, as well as training employment skills providers, enabling relevant personnel to be equipped to challenge employers when they are not seeing diversity at work in the recruitment process.

The programme was innovative in that it was a three pronged approach, dealing with employers, employer-facing advisors and jobseeker facing advisors to reinforce the message at all stages of recruitment.

Impact:

• Facilitated workshops for over 160 people from both private and public sectors on how to recruit candidates from BME backgrounds.
• Job facing advisors, through cultural awareness training, are now better placed to engage with clients.
• Employer-facing advisors operating as ambassadors and able to challenge employers where there is a lack of diversity at work in the recruitment process.